Product Spotlight: Maybelline’s Green Edition Collection
Launching in March 2022, Maybelline’s Green Edition is a holistic approach to creating a collection with a conscious mindset. It is the first collection to launch within Maybelline's global sustainability platform, Conscious Together.
The Best Resources For Cosmetic Packaging Mockups
If you are involved in a launch and want to learn more about mockups, we have created a resource guide to make the most out of your next beauty product pitch.
Impacked Packaging Sustainability Glossary
Sustainability is defined by the US Environmental Protection Agency as: “...the conditions that ensure that human impact on the environment is sufficiently mitigated in pursuit of the protection of natural resources.”
Busting Buzzwords: PCR vs. Recycled Content
Knowing what you provide your target persona matters as a cosmetics or personal care business. From the final product to how it’s packaged, having a leg up in the industry is all about transparency and a deep understanding of your consumers’ wants and needs.
Sustainability, Simplified: Mushroom Materials - Fad or Scalable Solution?
Materials derived from mushrooms can offer a viable alternative to Styrofoam packaging, which can be effectively scaled with continued development.