Product Spotlight: Maybelline’s Green Edition Collection

Launching in March 2022, Maybelline’s Green Edition is a holistic approach to creating a collection with a conscious mindset. It is the first collection to launch within Maybelline's global sustainability platform, Conscious Together.

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Launching in March 2022, Maybelline’s Green Edition is a holistic approach to creating a collection with a conscious mindset. It is the first collection to launch within Maybelline's global sustainability platform, Conscious Together.

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If you are involved in a launch and want to learn more about mockups, we have created a resource guide to make the most out of your next beauty product pitch.
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A new California plastic waste reduction law is taking the initiative to raise environmental standards state-wide. 
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A production deficient past several years has led to a surge in demand in 2022 with the pandemic bringing higher demand for takeaway packaging, face shields, and medical supplies. The ensuing boom in production has led to a greater shortage of domestic feedstock, chemicals, and shipping bottlenecks, with the ensuing recovery bringing volatility in both the virgin PET and PCR (or rPET) markets.
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Product Spotlight

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Product Spotlight: Maybelline’s Green Edition Collection

Launching in March 2022, Maybelline’s Green Edition is a holistic approach to creating a collection with a conscious mindset. It is the first collection to launch within Maybelline's global sustainability platform, Conscious Together.
Read More
Launching in March 2022, Maybelline’s Green Edition is a holistic approach to creating a collection with a conscious mindset. It is the first collection to launch within Maybelline's global sustainability platform, Conscious Together.
Dove, owned by Unilever, has recently released two new reusable body wash bottles with refillable body wash concentrate.

Product Spotlight: Dove Body Wash Concentrate and Refillable Bottles

July 3, 2022

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Brands want to stay on top of industry trends to stay relevant and have the latest innovations. Below are some trends that will continue to grow in importance throughout the packaging industry in the coming years.

Top 5 Sustainable Packaging Trends

July 4, 2022
The Honest Company has released many sustainable products recently, most notable their reusable silicone face mask. This product works just like a regular sheet mask. Simply apply your favorite serum or mask, and then wear the mask for as long as you would like to lock in moisture. The ear loops keep the mask snug and comfortable to the face. This mask is revolutionizing beauty routines by eliminating sheet masks.

Product Spotlight: Reusable Magic Silicone Sheet Mask

July 4, 2022

In the Know

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If you are involved in a launch and want to learn more about mockups, we have created a resource guide to make the most out of your next beauty product pitch.

The Best Resources For Cosmetic Packaging Mockups

If you are involved in a launch and want to learn more about mockups, we have created a resource guide to make the most out of your next beauty product pitch.
Sustainability is defined by the US Environmental Protection Agency as: “...the conditions that ensure that human impact on the environment is sufficiently mitigated in pursuit of the protection of natural resources.”

Impacked Packaging Sustainability Glossary

Sustainability is defined by the US Environmental Protection Agency as: “...the conditions that ensure that human impact on the environment is sufficiently mitigated in pursuit of the protection of natural resources.”
Knowing what you provide your target persona matters as a cosmetics or personal care business. From the final product to how it’s packaged, having a leg up in the industry is all about transparency and a deep understanding of your consumers’ wants and needs.

Busting Buzzwords: PCR vs. Recycled Content

Knowing what you provide your target persona matters as a cosmetics or personal care business. From the final product to how it’s packaged, having a leg up in the industry is all about transparency and a deep understanding of your consumers’ wants and needs.