Product Spotlight: Maybelline’s Green Edition Collection
Launching in March 2022, Maybelline’s Green Edition is a holistic approach to creating a collection with a conscious mindset. It is the first collection to launch within Maybelline's global sustainability platform, Conscious Together.
The Best Resources For Cosmetic Packaging Mockups
If you are involved in a launch and want to learn more about mockups, we have created a resource guide to make the most out of your next beauty product pitch.
Busting Buzzwords: What Does It Mean To Be Carbon Neutral?
Let’s break down the actual intended meaning behind what it is to be “carbon neutral."
Impacked Packaging Sustainability Glossary
Sustainability is defined by the US Environmental Protection Agency as: “...the conditions that ensure that human impact on the environment is sufficiently mitigated in pursuit of the protection of natural resources.”
Busting Buzzwords: PCR vs. Recycled Content
Knowing what you provide your target persona matters as a cosmetics or personal care business. From the final product to how it’s packaged, having a leg up in the industry is all about transparency and a deep understanding of your consumers’ wants and needs.
What Is Driving Price Increases For Virgin PET Plastics and PCR Materials?
A production deficient past several years has led to a surge in demand in 2022 with the pandemic bringing higher demand for takeaway packaging, face shields, and medical supplies. The ensuing boom in production has led to a greater shortage of domestic feedstock, chemicals, and shipping bottlenecks, with the ensuing recovery bringing volatility in both the virgin PET and PCR (or rPET) markets.