WWP Beauty
Global Beauty Packaging with Purpose
WWP Beauty transforms beauty packaging into brand storytelling through innovation, sustainability, and integrated supply chain excellence. Trusted by iconic beauty brands worldwide for over 40 years, WWP delivers award-winning solutions from custom lip gloss tubes and airless bottle systems to mascara components, compacts, and precision droppers engineered to elevate brand identity.
Headquartered in China with strategic facilities in Taicang, Suzhou, and Shanghai, WWP Beauty leverages decades of their own production experience to offer strong integrated manufacturing and sourcing capabilities with rigorous quality control throughout the supply chain. This hands-on expertise ensures consistency and reliability from concept to delivery. WWP Beauty has earned dozens of innovation and sustainability awards for merging technical precision with environmental stewardship, partnering with brands that demand packaging excellence for consumers and planet alike.
About Us
- Manufacturing Locations
- Taicang, China |
- Suzhou, China |
- Shanghai, China
- HQ Locations
- Suzhou, China
Certifications & Recognitions
Available Services
- Extrusion Multi-Layer Auto Heading / Orientation Auto Capping
- Injection: EBM, IBM, Bi-injection molding
- In-house Decoration (Offset, Silk Screening, Hot Stamping, Heat Transfer, Pad Printing, Laser Etching, UV Spraying, DFI)
- Custom Mold Design and In-House R&D
Our Expertise
- Airless bottles and airless pumps
- Color cosmetics packaging
- Flexible tube packaging
From Concept to Shelf-Ready Beauty
WWP Beauty's end-to-end capabilities transform packaging concepts into market-ready reality. Our expertise spans precision injection molding, multi-layer extrusion, and advanced decoration techniques including silk screening, hot stamping, metallization, and offset printing.
WWP Beauty's end-to-end capabilities transform packaging concepts into market-ready reality. Our expertise spans precision injection molding, multi-layer extrusion, and advanced decoration techniques including silk screening, hot stamping, metallization, and offset printing.
Packaging Tailored to Your Vision
Through collaborative design partnerships, rapid prototyping, and precision tooling capabilities, WWP Beauty engineers bespoke solutions that elevate your brand.
Our in-house tooling workshops and automated assembly lines enable quick-turn development cycles while maintaining exacting quality standards. From proprietary applicator designs to unique decoration techniques and color-matched finishes, WWP Beauty transforms packaging into a powerful brand differentiator - designed to captivate consumers and drive shelf appeal.
Together We Create Beauty with Purpose
At WWP Beauty, sustainability isn't an add-on - it's integrated into every design decision, material selection, and manufacturing process in our factory. Our 6R's framework - Reduce, Reuse, Recycle, Replace, Rebirth, and Respect - guides the creation of packaging that honors both brand vision and planetary responsibility. ISO certified and EcoVadis Silver recognized, WWP Beauty collaborates with industry leaders to advance circular beauty packaging. From bio-resins and PCR integration to mono-material designs and refillable systems, WWP Beauty helps brands achieve measurable sustainability milestones without compromising the premium experience consumers expect.
Premium Airless Pump Bottles for Premium Formulas
Formula integrity isn't negotiable, and neither is shelf appeal. WWP Beauty's airless bottle systems deliver both, eliminating air exposure while ensuring complete product evacuation for serums, treatments, and high-performance skincare. Think custom color-matching, metallic finishes, soft-touch coatings, and formats that flex to your brand's vision. These aren't just airless pump bottles - they're packaging that works as hard as your formulas do, designed for brands that refuse to compromise on performance or aesthetics.
Browse our airless pump bottlesOur Pillars
Three pillars define our approach to beauty packaging excellence. Every solution we deliver is shaped by our commitment to innovation, environmental responsibility, and manufacturing precision.
Innovation
Innovation is our foundation - built on smart design, sustainable materials, and advanced technologies.
Beauty with Purpose
Sustainability guides our development process - every product is designed with environmental impact in mind.
Hybrid Manufacturing
Our global, hybrid manufacturing model ensures operational excellence for every customer.
On-the-Go Beauty with Organic Round Tottles
WWP Beauty's new organic shape tottles fit fingertips, fit pockets, and move seamlessly through daily routines - compact, portable, and designed for one-handed precision dispensing. Crafted in PP/PE with PCR options, these 30ml squeeze bottles deliver controlled application for sunscreens, primers, and tinted moisturizers in pocket-sized packaging. Soft, ergonomic forms meet sustainable materials in packaging that doesn't just sit pretty on shelves - it goes everywhere your consumer does.
Precision Dropper Solutions Designed to Perform
Premium serums deserve packaging that performs just as precisely. WWP Beauty's dropper portfolio spans traditional bulb droppers to innovative auto-loading push button systems - all engineered for measured, mess-free dispensing. Elevate your launch with an interactive push button dropper featuring an auto-loading structure that simplifies application with a single press. Compatible with glass or plastic bottles and customizable with metallized accents, colored actuators, and brand details, WWP Beauty's precision droppers offer both classic and cutting-edge solutions that elevate every application from functional to intentional.
See our dropper collectionDual-Ended Innovation for Multi-Tasking Beauty
Time-conscious consumers demand packaging that keeps pace with their routines. WWP Beauty's duo application systems answer with 2-in-1 innovation - delivering two formulas, two textures, or two application methods in a single component. From dual-ended mascara-brow packaging to lip gloss systems that switch between shades or finishes, these space-saving designs eliminate the choice between convenience and performance.
Duo Application Eyebrow & Mascara Packaging
WWP Beauty's dual-ended brow and mascara packaging delivers professional results in a single, streamlined component. One end features precision brow application - gel, tint, or pomade with a spoolie or angled brush - while the opposite end houses a full mascara with volumizing or lengthening wand. Available with PCR and custom decoration including silk screening and hot stamping, this duo system proves that streamlined routines don't mean compromised results.
Duo Lip Gloss Packaging
Two formulas, two finishes, infinite possibilities. WWP Beauty's duo lip gloss packaging lets consumers switch between shades, textures, or effects without switching products. The dual-ended design features separate chambers - think gloss and shimmer, nude and bold, hydrating balm and pigmented stain - with precision doe-foot applicators for seamless application. Available with PCR, these customizable tubes offer metallic finishes, gradient effects, and branded details for lip gloss, concealer, and blush packaging applications.