Convenient, frustration-free packaging for the on-the-go consumer culture. Packaging must meet the demands of consumers that are increasingly fickle and time-constrained. Packaging must be convenient to use and easy to open.

Packaging for the online experience. Consumers are embracing the digital world and online shopping. Because of the popularity of social media, YouTube and the ability to instantly share reviews, interesting packaging can create a buzz online and may even go ‘viral’. Online influencers will focus on the product itself and the packaging aesthetics, quality and functionality.

Aging Population. The global population of women aged 50 and older will grow from 870 million to 1.3 billion over the next decade and a half (Euromonitor), driving demand for age-specific products as well as anti-aging, restorative and preserving formulations with less damaging ingredients. Packaging that is easy to hold, open and close is the essential for older adults.

Labeling that is clear, concise and easy to read. This is especially true of packaging targeting seniors needing larger print, and clear and intuitive markings indicating openings. Healthful and ingredient claims, as well as functional claims will need to be clearly delineated as consumers seek to personalize their beauty routines, preferring natural ingredients.
Male specific packaging. Packaging designed for the male population, a growing market segment in personal care, should be designed for quick access and convenient usage, with labeling targeting men.

MRP Solutions

Ribbed 45-400 Straight Sided Flat Child Resistant Threaded Closure

Ribbed 63-400 Straight Sided Flat Child Resistant Threaded Closure

Smooth 33-400 PP Flip Top Cap

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