WWP Beauty 12.1mm Cup ABS Square Lipstick

What this packaging is

Sharp corners and a structured silhouette set the 12.1mm Cup ABS Square Lipstick apart from the standard round formats that crowd most cosmetic shelves. Built from durable ABS material, this square lipstick component measures 2.89 inches tall with a 0.8-inch footprint — compact enough for a clutch, distinctive enough to hold its own at retail. Finish options span frosted, glossy, matte, and shiny, with decoration compatibility across silk screen print, heat stamping, and laser etching to support strong brand storytelling. PCR content can be incorporated for brands working toward more responsible material sourcing. For lip color lines looking to build a recognizable, ownable visual identity, the geometry here does a lot of the work.

Why brands choose this

• Ownable silhouette in a round-dominated category: The square footprint is an immediate visual differentiator in lip color — a format where cylindrical tubes are the default. That geometry becomes a brand asset across a full lip collection, creating instant shelf recognition without relying solely on color or label design.
• Decoration versatility that supports full brand expression: Silk screen print, heat stamping, and laser etching are all compatible with this component, giving creative teams multiple paths to finished packaging that matches premium, minimalist, or bold brand aesthetics across the flat panels the square format naturally provides.
• PCR-ready material for brands with sustainability goals: ABS construction means this component can be sourced with recycled content included, supporting brands that need to meet internal material reduction targets or communicate a more responsible sourcing story to increasingly eco-conscious lip color consumers.

Decoration

Finishes