WWP Beauty ABS Square Lipstick with Metallic Center Band

What this packaging is

A metallic center band gives this square ABS lipstick case an instant premiumization edge that round tubes simply can't replicate. The ABS Square Lipstick packaging combines a sharp, geometric silhouette with a range of finish options — frosted, glossy, matte, or shiny — and supports silk screen print, heat stamping, and laser etching for deep brand customization. PCR content is available for brands working toward material reduction commitments. At 2.81 inches tall with a compact 0.82-inch profile, it's sized right for the category. A strong fit for brands building a cohesive lip collection with shelf presence that earns a second look.

Why brands choose this

• Ownable shelf presence competitors can't easily copy: The square profile paired with a metallic center band creates a distinctive visual signature in a category still dominated by cylindrical tubes — giving brands a built-in differentiator before a single decoration is applied.
• Decoration versatility that covers the full branding toolkit: Compatible with silk screen print, heat stamping, and laser etching across frosted, glossy, matte, and shiny finishes, this component adapts to both bold mass-market aesthetics and the restrained minimalism trending in prestige lip collections.
• PCR-compatible for brands with sustainability commitments: Available with PCR content for brands actively working to reduce virgin plastic use — a meaningful option as retailers and consumers increasingly scrutinize material sourcing across lip and color cosmetic lines.

Decoration

Finishes