WWP Beauty Rectangular 11-Well Eyeshadow Palette with Mirror

What this packaging is

Eleven pans, one compact, endless editorial possibilities. The Rectangular 11-Well Eyeshadow Palette with Mirror is an ABS compact built specifically for eyeshadow collections that need to show up on shelf and in the hands of consumers. The built-in mirror adds functional value that shoppers genuinely use, while a slim 0.45-inch profile keeps the palette travel-friendly and drawer-ready. Choose from frosted, glossy, matte, or shiny finishes, and personalize further with heat stamping or laser etching. Available with PCR content for brands working toward more responsible material sourcing. For indie brands or majors launching a signature palette, this format delivers the editorial presence to match.

Why brands choose this

• Multi-well format built for the way consumers actually shop color: An 11-pan layout lets brands curate complete eye looks in a single purchase — a format that aligns with the growing consumer preference for cohesive, story-driven palettes over individual singles, reducing decision fatigue and increasing basket value.
• Decoration versatility that supports brand identity at every tier: Heat stamping and laser etching options mean this palette can be finished to match a luxury editorial brand or a clean minimalist aesthetic — without sourcing a custom mold. Four surface finish options (frosted, glossy, matte, shiny) extend that range further.
• PCR material availability for brands with sustainability targets: The ABS construction can be sourced with PCR content, giving brands a credible material reduction story to communicate on-pack or in marketing — a meaningful differentiator as clean beauty and responsible packaging commitments become table stakes across the color cosmetics category.

Decoration

Finishes