5.8oz/170ml 28-400 HDPE Flat Square Bottle with Flat PP Lotion Pump

What this packaging is

A flat, square silhouette sets this HDPE bottle apart from the round formats that crowd most shelves. The 5.8oz/170ml 28-400 HDPE Flat Square Bottle pairs a bold, angular body with a flat PP lotion pump for a cohesive, modern profile that works across face cleansers, shampoos, conditioners, and hair treatments. Available in black, blue, yellow, or custom colors, the 70mm print height gives brand teams real estate for silk screen printing or labels. Made in China with consistent production quality, this bottle suits any brand looking for structure and shelf impact at a functional, everyday size.

Why brands choose this

• Shelf-breaking silhouette in a round-dominated category: The flat square body creates instant visual differentiation in shampoo, conditioner, and cleanser aisles where cylindrical bottles are the default. That angular profile is harder to overlook on shelf and easier for consumers to grip and handle.
• Pump-and-bottle as a matched set: The flat PP lotion pump is designed to complement the bottle's low-profile aesthetic, so brands get a cohesive finished unit rather than hunting for a compatible closure separately. It simplifies sourcing and speeds up sampling timelines.
• Generous decoration space for brand storytelling: A 70mm printing height is substantial for a 170ml bottle, giving design teams room to work with silk screen printing or custom labels. Combined with available custom colorways, this is a format that can carry a strong brand identity without secondary packaging.