Case Study
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Mingdun
How Impacked Helped Mingdun Achieve 17.5x ROI on Marketing and Expand their US Business
The Opportunity
Mingdun Packaging, a reputable cosmetic packaging manufacturer based in Guangzhou, China, was looking to expand their US business and reach more fast-growing indie disruptors as well as established market leaders. While Mingdun had listed on other marketplaces like Alibaba, they were seeking a solution to specifically grow awareness of their catalog & capabilities in the US and, ultimately, gain business in the North America market.
The Solution
Mingdun partnered with Impacked to create a search engine optimized storefront and digital catalog on Impacked that positioned them exactly where today's digital-native beauty brands search for packaging solutions. Through the marketplace, Mingdun was able to appear at the exact moment brands were actively searching for premium glass-like components with advanced decoration.
The Results
$128Cost Per Opportunity
17.5xROI
New Customer Wins
→ Global beauty brand:Premium PETg bottles and specialized decoration capabilities
→ Fast-growing Indie Brand:Fast-to-market launch, completing the entire project in just 30 days
The Opportunity: Marketing in the Digital Age
Mingdun Packaging, a premium cosmetic packaging manufacturer from Guangzhou, China, had an opportunity many great suppliers face: they offered high quality components, exceptional service, and a comprehensive stock mold catalog but they needed to be found by the right customers at the right time.
They had proven their capabilities with premium PETG packaging (think glass-like aesthetics with less weight), advanced decoration techniques, and standout responsiveness with existing customers. The challenge wasn't their quality or capabilities—it was getting connected with more qualified brands who were looking for their offering, at the exact moment they were looking. Without being discoverable where buyers actively search, even the best suppliers remain unfound.
The Solution: Meeting Buyers Where and When They Search
Mingdun partnered with Impacked to create a search-optimized digital presence that put them exactly where today's beauty brands look for packaging solutions.
What we built together:
1
Search-optimized storefront showcasing Mingdun’s glass-like PETG solutions and track record of exceptional service
2
Searchable digital catalog with their complete stock mold collection, highlighting customization options and technical specs with conversion points to sample & quote requests
3
Strategic positioning optimized for how beauty brands actually search online
4
Direct access to Impacked's network of brand users and 15,000+ monthly packaging searches
Impacked made the entire onboarding process effortless for us. As true experts in primary packaging, they immediately understood our value proposition and strategically positioned our capabilities exactly where brands would find and choose us.
— Wendy Jiang, VP Marketing at Mingdun Packaging
The Results: Digital Discoverability Drives Sales
New Customer Wins:
•
Global beauty brand: Discovered Mingdun through Impacked, submitted a sample request, and chose Mingdun for their premium PETg offering and specialized decoration capabilities
•
Fast-growing Indie Brand: Partnered with Mingdun for a fast-to-market launch, completing the entire project in just 30 days
Marketing Performance:
$128
Cost per warm opportunity
17.5x
ROI within the first year
Premium Lead quality
compared to generic platforms
I used to think that only small brands were searching online, but the quality of leads was very strong. Instead of 500-piece inquiries, we were talking to brands planning 25,000+ unit launches all the way up to global brands.”
— Wendy Jiang, VP Marketing at Mingdun Packaging
Why Digital Marketplace Presence Matters
Today's beauty brand decision-makers are digital natives who search online for everything—including packaging suppliers. Most traditional approaches miss this shift entirely.
Impacked's digital marketplace approach understands:
✓
How beauty brands search for and evaluate packaging suppliers online
✓
Which moments in the search process drive qualified traffic from serious buyers
✓
How to position specialized capabilities like glass-like PETG and premium decoration
✓
The complete digital buyer journey from inspiration to purchase order
The Bottom Line: Forward-thinking suppliers leverage digital marketplaces to grow their businesses
Mingdun's success with Impacked shows that packaging suppliers need to be present where beauty brands actually search—online. The 17.5x ROI and premium customer wins prove that digital marketplace presence delivers real results.
For packaging suppliers serious about reaching today's beauty brands: digital marketplace presence isn't just better—it's essential to meeting the modern buyer.
Beauty brands search online for packaging suppliers now. If you're not discoverable in those search moments, you simply don't exist to them. Impacked made us visible exactly when and where brands were looking.
— Wendy Jiang, VP Marketing at Mingdun Packaging
Ready to become discoverable where beauty brands are searching?
Contact Impacked to learn how our digital marketplace can deliver qualified leads and measurable ROI for your packaging business
info@impackedpackaging.com