July 3, 2022

Top 5 Favorite Moisturizers, Based on their Packaging

Moisturizers are an essential part of any daily skincare routine. We so often focus on the ingredients of these creams yet more and more consumers are basing their purchases on the packaging they come in. In fact, research shows that one-third of consumer purchases are based on what’s outside the product. A recent study has shown that color, size, design, and material all play significant roles in consumer decision-making. 

While moisturizers have typically been packaged in delicate jars today the market has evolved to include a range of packaging with utility, sustainability, and aesthetics in mind. 

Below we dive into our favorite moisturizers with a spotlight on their packaging. 

1. Glossier Hand Cream

Glossier’s Hand Cream aligns with the company’s core messaging to create the products your wish existed. In the case of this hand cream, provides a solution to the dreaded accidental spillage in the bottom of your handbag. 

Reminiscent of an Apple iPods case, the “click-to-close” snap top closes securely after each use, ensuring no errant cream will make its way into the bottom of your purse or makeup bag. The pastel tone color is also as soothing as its contents – a blush pink that stays on brand but catches the eye in the bottom of a busy bag.

2. Tata Harper’s Water-Lock Moisturizer

The Tata Harper company has a dedication to going green… literally. The striking color of this Water-Lock Moisturizer with Skin-Smoothing Peptides will ensure it stands out in a crowd. Better than its aesthetic, however, is the fact they offer refills for the glass-based primary packaging. This cuts down significantly on waste and ensures their brand is making real efforts to make beauty more sustainable.

3. La Mer’s Neck and Décolleté Concentrate

You don’t get much more aesthetic than La Mer’s Neck and Décolleté Concentrate packaging especially formulated for “tech neck”, the creases of skin that appear on your decollete from leaning over to scroll on your smartphone. However, we’re not here to talk about its much-raved-about product formula, we’re here to talk about packaging. Staged in a shimmery silver glass pot, it is designed with elegance and finery in mind.

This works exceedingly well for their brand and their product story. It gives their range a delicious, almost decadent feel that ensures people have their brand front of mind when thinking of luxury in the beauty niche.

4. Kate McLeod Daily Stone Moisturizer

The Kate McLeod Daily Stone Moisturizer is a stellar product unto itself but its packaging is particularly impressive as well. Kate McLeod offers two different packaging options for the daily stone: a lightweight muslin travel bag or an au natural reusable bamboo canister.

While both get high aesthetic and utility praise, our personal favorite is the bamboo canister. Once used you can simply refill it with your product of choice and keep your bathroom looking Instagram perfect.

5. Necessaire Body Serum 

Necessaire has gone above and beyond with the 100% plant-based primary packaging for their Body Serum. Not only is it climate neutral certified, but it’s also 100% recyclable and sports a carbon footprint offset of 100%. The outer box goes the extra mile, using 85% post-consumer recycled paper board. 

This sort of dedication to environmentalism from the beauty industry should be lauded for the brilliant effort that goes beyond the product. In addition to choosing low-impact materials for both their primary and secondary packaging, they have also teamed up with Terracycle which hosts programs for difficult-to-recycle materials.