July 28, 2023

Packaging in Pink: Our 5 Favorite Barbie-Inspired Beauty and Cosmetic Collaborations

It’s officially the summer of Barbie. Hot pink here, hot pink there, the Barbiecore aesthetic is taking the world by storm. Fresh off opening weekend, Barbie’s ticket sales were north of $162 million, the largest opening weekend of the year in the US. With fans flocking to the theaters in all pink, we’re sharing 5 beauty and cosmetic collaborations with fabulous packaging to help you complete the look from head to toe!

Barbie Eau de Parfum by DefineMe 💖

The fragrance you never knew you needed until now. Made by DefineMe, Barbie Eau de Perfume is a fruity, floral fragrance with notes of strawberry, nectar, pink magnolia, and whipped cream. Retailing at $65, Barbie Eau de Perfume is packaged in a pink, semi translucent 100ml rectangular bottle. The mania may not be over anytime soon with this one, DefineMe plans to expand the range soon, with a Ken fragrance reportedly in the works.

Barbie Dream Bundle by Truly Beauty 🎀

Truly Beauty is no stranger to a collaboration but has gone above and beyond with the Barbie Dream Bundle, a set of Barbie body care featuring a body scrub, bikini serums and body butter. To top it all off, the dream bundle comes with a pink cosmetic travel case so you can channel your inner Barbie anywhere you go. We particularly love the pink formulations of the body butter and body scrub which really stand out in the glass jars. Unique to many of these launches, the Truly Beauty bundle has in store distribution at Target, but we have a feeling it will sell out pretty quickly.

P.S. Delightfully, all products come packaged in recyclable glass jars and bottles ♻️ 

Barbie Dream Pink Collection by Chi 💆

No one quite pulls off the blowout like Barbie 💁‍♀️ Fear not, Chi has got you covered with the Chi x Barbie Dream Pink Collection. This hair care range features a Volume Booster, Iron Guard, Silk Infusion, and flat iron to give anyone the iconic Barbie hairstyle. The three hair care products are all fragrance free and come packaged in light pink plastic bottles. All of the products in the range are available online from Chi or Amazon with the flat iron also being sold in select Ulta stores.

Barbie Watermelon Glow Hydration Kit by Glow Recipe 🍉

Already known for their fruit-powered face care products, we think the Glow Recipe Barbie crossover has one of the strongest brand fits out of all the Barbie collaborations. The Glow Recipe x Barbie Hydration Kit comes with Glow Recipe’s Watermelon Glow Niacinamide Dew Drops and Watermelon Pink Juice Oil-Free Moisturizer. These are actually two of Glow Receipe’s top selling products, but are bundled together for the Barbie promotion at roughly 25% off. 

TL;DR Get your Glow Recipe on sale even if you didn’t see Barbie

Barbie the Movie Professional Makeup Kit by NYX 💄

NYX Professional Makeup has one of the largest Barbie collaborations we’ve seen, releasing a makeup collection including lip gloss, lip stick, lashes, and a wide range of makeup products. We have a feeling these were a hit with moviegoers– almost all of their products are already sold out on their website. Our favorites out of the set were the Butter Lip and Smooth Whip lip sticks, providing the perfect shade of pink for every Barbie and Ken.